Documented Lie #49 Obama dishonestly used third party endorsements in ads to pump up his healthcare plan

Obama's Creative Clippings

January 3, 2008 Source Annenberg Factcheck.org

Selective, embellished and out-of-context quotes from newspapers pump up Obama's health plan.

Summary

Obama's ad touting his health care plan quotes phrases from newspaper articles and an editorial, but makes them sound more laudatory and authoritative than they actually are.

• It attributes to The Washington Post a line saying Obama's plan would save families about $2,500. But the Post was citing the estimate of the Obama campaign and didn't analyze the purported savings independently.
  
  
• It claims that "experts" say Obama's plan is "the best." "Experts" turn out to be editorial writers at the Iowa City Press-Citizen – who, for all their talents, aren't actual experts in the field.
  
  
• It quotes yet another newspaper saying Obama's plan "guarantees coverage for all Americans," neglecting to mention that, as the article makes clear, it's only Clinton's and Edwards' plans that would require coverage for everyone, while Obama's would allow individuals to buy in if they wanted to.
  

Analysis

Democratic presidential contender Barack Obama's ad on his health care plan has been running in Iowa. A hat-tip to The Washington Post for first revealing some of the twists in this 30-second spot. (see below)

Obama Writes His Own Reviews

The ad flashes a line credited to The Washington Post that says the Illlinois senator's health care plan would cut costs, "saving $2,500 for the typical family." But the Post didn't say that; the Obama campaign did, and the Post reported it as the campaign's estimate. The fuller citation from the May 30, 2007, article reads:

Washington Post:The senator's aides estimated that his plan would save the average family $2,500 per year and would allow those without insurance to buy it through a new health-care option that would resemble the one federal employees can choose.

Obama for America Ad: "Interest"

Obama: I'm Barack Obama and I approve this message.
Announcer: While Iowans struggle with health costs, outside groups are spending millions to stop change, including false attacks on Barack Obama's health plan. But experts say Obama's plan is "the best." It "guarantees coverage for all Americans." Putting "pressure on insurance and drug companies," his plan cuts costs more than any other – saving twenty five hundred dollars for the typical family. The same old Washington politics won't fix health care. But we can.

Obama Strengthens His Own Reviews

The ad also says that "experts" called Obama's health care plan "the best," words that are attributed to the Iowa City Press-Citizen. We found the citation in an editorial from Dec. 19, 2007. With all due respect to the paper's editorial writers, they aren't "experts" in the same sense as, say, full-time health care researchers at think tanks or university professors who teach the subject. Editorial writers are paid to give their opinions, and in this case no actual experts were quoted.

Obama Edits His Own Reviews

Obama also distorted the reporting of one newspaper to make his plan sound more comprehensive than it is. His ad includes a quote from the St. Paul Pioneer Press saying his plan "guarantees coverage for all Americans." But the full citation from the Sept. 18, 2007, article actually said:

St. Paul Pioneer Press: Edwards and Clinton would require all Americans to have health insurance. Obama's plan guarantees coverage for all Americans but does not require all to have it.

As we've noted previously, there is an important semantic distinction here. Obama's plan wouldn't guarantee that every individual had health insurance, just that everyone would have the opportunity to obtain it. Under the Clinton and Edwards plans, coverage would be required, and thus truly universal, at least in theory. Obama's clipping of the Pioneer Press article omits this point

Here's how the Wa Po first exposed the issue

By Howard Kurtz
Sen. Barack Obama is touting his health care plan in an Iowa ad unveiled today, six days before the state's caucuses. But the commercial misrepresents some newspaper assessments of the Illinois Democrat's proposal.

The ad says the Obama plan "guarantees coverage for all Americans." But the on-screen citation -- from the St. Paul Pioneer Press -- is truncated in a questionable way in comparing the proposal to those offered by Sen. Hillary Clinton and former senator John Edwards. The full quote reads: "Edwards and Clinton would require all Americans to have health insurance. Obama's plan guarantees coverage for all Americans but does not require all to have it."

"Experts say Obama's plan is 'the best,'" the narrator says, with an on-screen citation of the Iowa City Press Citizen. But the newspaper's endorsement cites no experts and is not even comparing the proposal to the Clinton and Edwards prescriptions; the Press Citizen says it is the best alternative compared to a single-payer health system.

The commercial cites The Washington Post in claiming the Obama approach would be "saving $2,500 for the typical family." The Post article said that "the senator's aides estimated" such a savings but did not attempt to verify it.

While correctly citing the Daily Iowan, a college paper, in asserting that the Obama plan would put "pressure on insurance and pharmaceutical companies," the ad also says the plan "cuts costs more than any other." Obama's staff contends that its estimate of cost savings exceeds those put forth by Clinton and Edwards, but that has not been independently corroborated.

The ad begins by declaring that "outside groups are spending millions to stop change, including false attacks on Barack Obama's health plan." The commercial shows a mock-up of a Tuesday article in The Post that reports on the influx of interest-group funds but says nothing about stopping "change" or "false attacks" on Obama.

Clinton's campaign hastily convened a conference call with former Iowa governor Tom Vilsack, who criticized the ad on grounds that Obama's plan, unlike the New York senator's, does not include a mandate requiring individuals to obtain insurance. Obama has questioned whether such mandates can be enforce